Software Engineering, Design, Data Science and White Hat penetration

We are a contingent of software gurus, media and design engineers that focus on our clients to deliver the best product. We are not developers, we are engineers and we focus on delivering scalable, well engineered designs and applications, and expose security risks, and predictive analytics.

About Me

Rob Wheeler, COO and Founder

I'm a Connecticut based CTO, developer and webdesigner, advising startups and small to enterprise organizations as their CTO, technical advisor and technical strategist, helping them create and setup development processes, development procedures, and building great applications, and yes, i do roll up my sleeves and code myself. Having helped startups and Fortune 500 companies alike achieve their development objectives within challenging timelines, I have built expertise in helping customers develop software strategies, and the structure required for their successful implementation. I would be more than happy to shed light on how refluence helps customers navigate cloud ecosystems. I have created, built and sold 3 startups successfully.



If you want to build great technology, you’ll need a true, experienced engineering lead. Every great company and tech startup needs one. Whenever I meet a team that had a consulting firm without a CTO/Tech lead (even a great one) build their product it’s an immediate “red flag” for me.

If you don’t have somebody inside your organization who is setting the technology direction then I’m convinced you’ll never head for greatness.

I know this will fall like a lead balloon to the many people who believe it is possible to have a startup without a vested, senior technology lead, I don’t believe it. Either your core is innately technical or it’s not. It’s what makes Google Google and Facebook Facebook.

What do we do?

The re:fluence team builds bespoke, visually stunning scalable native and web based apps. We have a superb track record of designing and building sites, apps and mobile apps including technical services for a wide range of clients.


One of the primary reasons that people buy products from a business is because they trust their name. If you’ve established credibility, then people easily see the value of your offerings. Clearly deliver the message, confirm credibility, and emotionally connects your target prospects with your product or service.

Web Design

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, wireframing, including standardised code and proprietary software; user experience design; and search engine optimization.

App Design

Minimum cognitive load - that's our philosophy when it comes to design. Understanding how users interact with an app is essential for optimization. As designers and developers, we should understand the user’s goals in the context of the entire user flow. This knowledge will help us identify the most common friction points during task completion.

White Hat penetration testing

re:fluence provides a formal procedure aimed at discovering security vulnerabilities, flaws risks, and unreliable environment. In other words, penetration testing can be seen as a successful but not damaging attempt to penetrate a specific information system; mimicking activities cyber criminals would engage in with the intention to compromise this system.


Best Practices: API design (external facing and object API), Unit testing, Agile best practices. Automated testing, Test driven development, Code Reviews. re:fluence incorporates the best practices in Software Development, so you can be assured you getting not only a great online experience, but that your software is mature, scalable, well developed, well documented, and stable.

Brand Identity

Does your company have a brand identity that is more than just a logo? While a logo is a good place to start, you should consider building your “visual position” to be something larger. Building a system for your brand allows you to meet the demands of different media, while still presenting a cohesive identity.


Startups need help, they don't always have the development resources required to build their product. re:fluence was a startup, and we sold our social distribution technology but kept our name, so we have significant experience working as a startup, and with startups.

We design delightful digital experiences.

Read more about what we do and our philosophy. Judge for yourself. The work and results we’ve achieved for other clients, and meet our highly experienced Team who just loves to do what we do.

Fun Facts About Us

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. That's our difference. We'll go above and beyond, until your completely satisfied.

  • 20000

    Cups Of Tea
  • 1,000,000

    Lines of Code
  • 30

    Years experience
  • XXX

    Beers - sorry, we can't divulge that number.